Project Highlights
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Marketing Budget Optimization- Amazon
Maintained 4-to-1 ACOS with Diversified Media Mix
Acquired the Amazon Vendor Central account for Design Essentials in Q3 2017 with an inefficient return at 45% avg. ACOS. Managed a team to create a hybrid approach on Amazon to protect brand presence, increase awareness, and gain market share.
Drove 400%, 50%, and 87% consecutive YOY sales growth from 2018-2020. Utilized creative off-platform tactics, strong PPC marketing strategies, DSP campaigns, strategic promotions, and PDP listing optimization.
B2B Site Launch & Optimization
Experiencing YoY growth amidst +527% sales increase in 2020
Spearheaded the launch of new customer segmentation to support B2B direct online ordering. Liaison between site developer, Big Commerce account exec, marketing, operations, and finance teams to develop a multi-step customer journey.
Engaged email workflows, SEO best practices, conversion tactics, and compelling 360 promotional campaigns which lead to a 70% increase in professionals' sales contribution, 44% increase in LTV, and 13% AOV increase over the previous year.
New Customer Acquisition Campaign Strategy
Record-breaking 842% sales increase in less than 24hours
Executed a promotional campaign that led to new site benchmarks by conducting a marketplace promotional analysis. Recognizing organic growth potential within our catalog and syncing the data with customer insights, new targeting was implemented.
Lead discussions around campaign workflows, social commerce, paid media campaigns, CRM support, operational execution, forecasting, and creative to execute an unconventional campaign driving a +600% influx in site traffic and 842% sales increase in less than 24hrs irrespective of holiday traffic.
